The fashion house that originally started under the name Paco Rabanne has always pushed the boundaries of convention and design. Renowned for its avant-garde and bold approach, from haute couture creations in metal to perfumes that defy every imaginable norm, the brand has consistently set the tone for innovation and emotional impact over the years. In 2023, as the brand prepared for its 60th anniversary, it underwent a transformation. Paco Rabanne dropped the prefix 'Paco' and continued as 'rabanne.' This name change is not just a rebranding; it is a tribute to the avant-garde heritage of Monsieur Rabanne and the path the brand has walked since its inception. The new logo, drawing inspiration from the archives and especially from the brand's first fragrance, Calandre, launched in 1969, reflects a renewed focus on the past, present, and future of the fashion house. With this new name and identity, rabanne not only continues its pioneering tradition but also introduces a new makeup range and a 'one-brand' strategy. All of this is under the watchful eye and visionary leadership of designer Julien Dossena, who has been shaping the brand's creative direction since 2013. The perfumes by rabanne, as always, remain bold, surprising, and architectural, with the ability to leave a lasting impression that resonates with the spirit of the time.